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Firstaidbeauty brandwb
First Aid Beauty

Founder Lilli Gordon created First Aid Beauty in 2009 to develop highly effective, luxurious skincare for sensitive skin. Her formulas are allergy tested and free of skin irritants such as artificial colourants, fragrances and sulfates. The product range spans cleansers, moisturisers and treatments for skin concerns from blotchy and oily skin to dark spots and wrinkles.

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First Aid Beauty | Sephora New Zealand

First Aid Beauty (aka FAB) is on a rescue mission to help your skin look and feel its absolute best. They strive to make every day a good skin day with skincare solutions that deliver immediate relief, lasting results, and feel-good texture for even the most sensitive skin. FAB is based on the philosophy that great skin starts with happy skin. That’s why all their products are free of unhealthy, irritating ingredients.

FAB Cleansers

Starting with the daily basics, FAB cleansers and exfoliators soften and soothe your skin for a clearer and calmer complexion. They’re bestselling Face Cleanser, a straightforward yet effective skincare staple, gently removes makeup, dirt, and grime without using unnecessary irritants, like fragrance. Other cleansers provide more targeted treatment with the same gentle approach in mind, like the red clay-based Skin Rescue Deep Cleanser—great for oily skin.

FAB Moisturisers

For ultra-moisturising benefits, look to their best-loved FAB Ultra Repair line—a head-to-toe collection for intense hydration and nourishment. Made with a blend of meadowfoam seed oil, shea butter, and avocado oil, Ultra Repair Face Moisturiser provides immediate hydration, leaving skin silky and smooth. For all-over moisture, the bestselling Ultra Repair Cream Intense Hydration provides instant relief and long-term hydration to dry, distressed skin and even eczema.

More than just skincare staples for sensitive skin, FAB offers a range of targeted treatments to make every skin type happy and healthy. Oil and acne solutions—like a mattifying gel moisturiser and purifying mask made with red clay—help manage shine, fight blemishes, and minimise the appearance of pores. The Facial Radiance collection, including fan-favourite toning pads and an intensive peel, gently resurface and polish the skin to reveal a brighter, renewed complexion. FAB Skin Lab specializes in powerful anti-aging treatments that are still gentle enough for sensitive skin while they’re new line, Hello FAB, draws on the natural powers of superfoods like goji berries and mango butter to give makeup a skincare boost.

Skin matters, especially yours. First Aid Beauty understands that not all skin is the same. That’s why they offer a wide variety of products that allow you to create a skincare routine to meet your personal needs. Shop online at Sephora New Zealand to begin your journey to clearer skin and a more confident you. Now that’s a FABulous thing.

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