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Smith 2526cult brandwb
Smith & Cult

Smith & Cult is a representation of individual expression and duality. Every shade is inspired by the personal experiences of their beauty heroine and founder, Dineh Mohajer, who sees her world through a lens of colour and revolutionised the cosmetic industry with her instinctive ability to transform her vision into vibrant eyeshadows, subtle lip stains, and amped-up mascara.

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